INSPIRE FIRM CREATIVITY. Create a showcase for agency staff to show their work and generate rapid, productive feedback. Places to meet and gather are fluidly linked at the hub of the agency. Circulation areas easily convert to gathering areas with multiple video displays and mobile furnishings. In keeping with the firm’s technology Client base, equipment is exposed and configured to allow easy incorporation of new products. Simple user interfaces and a centralized system encourage creative staff to post their work throughout the space, generating spontaneous dialogue. At the same time, using these evolving technologies helps non-technical staff to better understand their Clients’ products. Los Angeles Regional Office Lobby, Conference Room, Focus Room, Student Union Beckson Design Associates, Los Angeles Cibola Systems Tom Bonner